{Confusion is the generator}, according to London design duo Boudicca, who are respected for their conceptual approach to design and their strong political ideas. Their beautiful and strictly tailored clothes adhere to an unparalleled aesthetic that is deep, dark and cerebral.
Partners Zowie Broach and Brian Kirkby, envisioned the label as more of an art project than a fashion line, believing that the concept was similar to a conversation between two people.
{Boudicca is an exploration and documentary of ourselves and the world in which we live}.
Interestingly, they define British fashion as a history of rebellion, invention and literary cross references. London historically holds the power of the new and the anarchic, and it is this set of elements, all transient in nature, that yield negative effects and yet transform into positive ideas.
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